The world of corporate marketing is a strange place, and getting stranger by the day.
Where we once looked for esteem and class in our advertising, the latest trends in the marketing realm tend to err on the side of absurdity. We likely have Burger King to thank for this, as they were one of the first brands to truly embrace the idea of getting eyeballs on their products, regardless of why.
Just take a look at their classic “Ranch Tooth” commercial as an example:
Now, with the advent of social media, this trend has been taken into the interactive space, as advertisers continue to use immersive techniques to keep their brands in the public eye.
Goya Foods, who were recently belittled by Democrats after the company’s CEO praised Donald Trump, is taking their marketing to the next level by recognizing that the boycott implored by some Democratic lawmakers actually increased their sales.
Goya Foods CEO Bob Unanue said his company named Rep. Alexandria Ocasio-Cortez (D-NY) its employee of the month after an increase in sales following the New York Democrat’s call for a boycott of his firm.
“She was actually our employee of the month,” Unanue said on Monday’s edition of the Michael Berry Show. “I don’t know if you know about this, because when she boycotted us our sales actually increased 1000 percent, so we gave her an honorary — we never were able to hand it to her — but she got employee of the month for bringing attention to Goya and our adobo.”
Unanue added, “Actually, our adobo sales did very well after she said make your own adobo. … She’s our hero. She helped boost sales tremendously.”
And while the honor was broadcast to the world at large this week, it is still highly doubtful that Ocasio-Cortez will be hanging this one on the fridge.
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