Donald Trump is shrinking from the public view at the moment, but not by choice.
Trump was silenced by Twitter and Facebook in the final days of his first term. The President’s followers had just stormed the US Capitol threatening to “hang Mike Pence”, and these social media companies were concerned that Trump could rile them up again with just a few choice words.
And, in the White House, they’re barely speaking his name these days. This is very much on purpose.
During the campaign, the guidance from President Joe Biden’s team was clear: Engage with Donald Trump as little as possible.
Now, after riding that strategy to the White House, the directive on when to engage with the former president is even starker: “Never,” said Biden communications director Kate Bedingfield.
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