Donald Trump is shrinking from the public view at the moment, but not by choice.
Trump was silenced by Twitter and Facebook in the final days of his first term. The President’s followers had just stormed the US Capitol threatening to “hang Mike Pence”, and these social media companies were concerned that Trump could rile them up again with just a few choice words.
And, in the White House, they’re barely speaking his name these days. This is very much on purpose.
During the campaign, the guidance from President Joe Biden’s team was clear: Engage with Donald Trump as little as possible.
Now, after riding that strategy to the White House, the directive on when to engage with the former president is even starker: “Never,” said Biden communications director Kate Bedingfield.
“Joe Biden is president, and we’re focused on what we’re doing, day in and day out,” Bedingfield said. “The focus is entirely on President Biden’s agenda, and Donald Trump doesn’t factor in that for us.”
Biden himself made mention of the strategy as well.
Speaking at a CNN town hall in Milwaukee on Tuesday, Biden emphasized his eagerness to move past his predecessor, calling him “the former guy” and lamenting: “I’m tired of talking about Donald Trump.”
Yet Biden kept talking about the very guy he said he wants to ignore.
“For four years, all that’s been in the news is Trump,” Biden continued. “The next four years, I want to make sure all the news is the American people. I’m tired of talking about Trump.”
Biden won’t be able to ignore Trump much longer, however, as the former President is set to speak at CPAC at the end of the month.
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