As 2020’s all important election approaches, it seems as though everyone and their brother is out to grasp some sort of advantage for their chosen political flavor. This is no truer anywhere than it is in Silicon Valley.
The consolidation of power has been ongoing for some time in the digital realm, as the tech barons long ago began commodifying information as though it were money. This means that Google, Facebook, Twitter and others have been hoarding, guarding, manipulating, and suppressing data in an effort to boost the real life success of their own vested interests.
That means, in 2020, that the tech world’s big guns are all pushing hard to get Joe Biden into the White House, and Breitbart is calling them out on it...big time.
Search visibility is a key industry measure of how findable a publisher’s content is in Google search. New data shows that Google has suppressed Breitbart’s search visibility by 99.7 percent since 2016.
On April 4, 2016, Breitbart ranked in the top ten search positions (i.e., on the first page of Google search results) for 355 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top ten search positions for only one search term. And, on April 4, 2016, Breitbart ranked in the top 100 search positions for 16,820 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top ten search positions for only 55 search terms.
Moreover, organic Google search traffic to Breitbart (measured by unique visitors) is down 63 percent when comparing the first half of 2016 with the first half of 2020.
And it gets worse:
Google Just Killed All Search Traffic to Breitbart for Joe Biden and Joe Biden-Related Searches
After Google’s May core search update on or about May 5, 2020, Google search impressions and search traffic to Breitbart for “Joe Biden” and other Biden-related search terms has gone to zero. Zero. The following graph clearly illustrates the foregoing.
On May 1, Google searches for “Joe Biden” generated approximately 30,000 impressions (views, used as a metric for advertisers) for Breitbart links. After May 5, both impressions and clicks went to zero.
Ironically, Google and other technocratic firms have, by and large, subscribed to the theory that “Russian troll farms” had an undue influence on the 2016 election by flooding the internet with alleged conspiracy theories and memes.
My how the tables have turned.
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