With great power comes great responsibility, to quote one of the comic book world’s most prophetic men, and American corporations are working hard to live up to that creed in the coming days.
Americans today are being asked to avoid each other, which sounds deceptively simply at first listen. Sure, there are some people who we would rather not be around anyway…this’ll be a piece of cake, right?.
Wrong. Much of our economy relies on our pleasantly interacting with one another. Cashiers, waiters, bartenders, bouncers, baristas, customers, clients…the list goes on. For these folks and others, the coming days will be rife with anxiety and frustration as they away the all-clear to get back to work.
This has prompted an outpouring of generosity from the corporations of the world, some big and some small.
Ford Motors, an American classic of a company is there ever was one, is stepping up to the plate for their customers in a rather sizable manner.
Ford is launching a credit assistance program for new-car shoppers and those affected by the coronavirus.
The automaker’s Ford Credit arm will allow buyers and lessees of Ford and Lincoln models to defer their first payment up to 90 days and is also setting up a hotline to work with existing customers who lose their jobs on the options available to them, including modifying their payment schedules.
Hyundai and Genesis are offering similar 90-day deferral plans and will also make up to six monthly payments for customers who purchase a vehicle by April 30 and lose their jobs through Dec. 31.
As the nation moves ever deeper into this coronavirus self-quarantine, we can only imagine that more corporations will follow Ford’s lead.
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