As always, the 2020 election is being heralded as the most important election of our lifetime.
This is a misnomer of course, for the simple fact that time moves forward in a linear way. There is no election in our past that can affect our future as much as the one ahead of us, ergo, this is just a hyperbolic descriptor used by the mainstream media to gin up viewers.
But just because the phrase is annoyingly deceiving doesn’t mean that the efforts being put into the contest are less than genuine. In fact, the 2020 election has been one of the hardest fought presidential elections in modern history, and there have been some unprecedented power plays within.
The latest comes to us from the key battleground state of Florida, where one former candidate is dropping big money to try to influence the populace.
Billionaire Mike Bloomberg announced Sunday he would spend as much as $100 million in Florida to defeat President Donald Trump in his must-win state.
The infusion of cash comes as polls indicate a tightening of the race between Trump and Democratic nominee Joe Biden, who are deadlocked in a recent Marist Poll, and as Floridians start voting by mail at the end of the month.
Biden’s support among Hispanic voters is in double digits yet remains relatively low for a Democrat who wants to carry the state according to surveys of Latinos in Florida and Miami.
To that end, “communicating with Hispanic voters will be a key part” of Bloomberg’s effort, which will primarily focus on digital and TV ads, according to a press release issued on behalf of his Independence USA political committee.
The election itself could be decided by Florida, which has long been one of the most important states in electoral history.
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