I blame Burger King for this nonsense.
As McDonald’s became increasingly concerned with the Coca-Cola path to international success, they homogenized every aspect of their advertising the way in which they homogenized the entirety of their restaurants. They kept everything as inoffensive as possible, and played it all very, very safe. Other fast food franchises played along, for a while, before realizing that their competition was amongst one another. You see, no one was going to catch McD’s, so it was time to be bold.
Burger King stepped out front first, putting out bizarre, even creepy advertisements, and showing that they were unafraid of being the “weird kid” in the burger wars. Other restaurants followed suit, with Checkers/Rally’s employing a rapping cat, and Wendy’s Twitter feed being helmed by one of the most brutal roast-comic-writers the internet has ever seen.
KFC has dipped their toes into the weirdness over the last few years as well, going so far as to help create a romantic Lifetime movie about Colonel Sanders, as portrayed by Mario Lopez.
Now, KFC has taken an even stranger step, creating a gaming console as powerful as the nigh-unattainable PS5.
The console wars are ????.
— KFC Gaming (@kfcgaming) December 22, 2020
KFC and Cooler Master, a computer hardware manufacturer, have revealed the specifications for the KFConsole. While the device boasts an ability to output 4K graphics and display 240 frames-per-second, it’s also reportedly designed with a slot to keep pieces of chicken warm while it’s powered.
“Never risk letting your chicken go cold again thanks to the patented Chicken Chamber,” writes Cooler Master on its website. “Utilizing the system’s natural heat and airflow system, you can now focus on your gameplay and enjoy hot, crispy chicken between rounds.”
So, will this be the spiciest gadget of the new year, or just a half-baked promotional stunt?
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