Connect with us

News

Google throws your privacy to the wind with new facial recognition tech

George Orwell is rolling in his grave…

We as Americans will need to come to terms with just how much power we’ve given companies such as Google…and quickly.

Google skyrocketed to prominence out of the dotcom boom of the late 90’s and early 2000’s, growing extraordinarily thanks to their complete dominance of the online space and their unwavering commitment to technological development.  Not only have they revolutionized the way that we find information online, but they’ve also inserted themselves into our daily lives with surgical precision.  We use their products to watch television, navigate the nation, and protect our homes.

But there is a dark side to this meteoric rise in Google’s power – namely that our legislative bodies have fallen far behind in regulating the tech giant.

Trending: NFL’s weak week two coincides with Kaepernick-Nike Emmy win

This has allowed the internet leviathan to push ethical boundaries to their limits, especially in the realm of privacy.

Google Home and Nest Hub gadgets already feature microphones that are always listening for the words that wake up the Assistant (“OK, Google” or “Hey, Google”). Now, the search giant’s newest gadget for your home, the Nest Hub Max smart display, adds in a camera that’s always watching for a familiar face.

Google calls the feature Face Match, and it uses facial recognition technology to remember what you look like. After that, you can tap on the screen to see personalized bits of data like calendar appointments and Google Duo messages whenever it recognizes you.

take our poll - story continues below

Would more gun control laws reduce mass shootings in America?

  • Would more gun control laws reduce mass shootings in America?  

  • This field is for validation purposes and should be left unchanged.
Completing this poll grants you access to Liberty Hub updates free of charge. You may opt out at anytime. You also agree to this site's Privacy Policy and Terms of Use.

The Nest Hub Max isn’t the first product to bring facial recognition technology — and the legal and ethical considerations that come with it — into people’s homes. Smart phones have been using the technology to let us unlock our devices and authorize purchases for years, and a growing number of smart home gadgets that use cameras are putting it to use, too, including Google’s own Nest Hello video doorbell.

This is precisely the sort of thing that George Orwell warned us about in his seminal work 1984, with Google accurately and eerily representing the “Big Brother” boogeyman.

 

Become an insider!

Sign up for our free email newsletter, and we'll make sure to keep you in the loop.

You Might Like

Join the conversation!

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please hover over that comment, click the ∨ icon, and mark it as spam. Thank you for partnering with us to maintain fruitful conversation.

You Might Like

Ilhan Omar Makes It Clear: It Is ‘Our Constitutional Duty’ to IMPEACH Brett Kavanaugh

News

Comedian Fired From SNL Before His First Show After Libs Discover Jokes They Don’t Like

News

Lifelong Liberal & Billionaire BET Owner Says Democrats Have ‘Moved Too Far to the Left’

News

NO JOKE: New York City Now Considering Chocolate Milk Ban In Schools [Details]

News