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NFL Trouble Continue with Another Ratings Spiral for Sunday Night

The NFL just can’t seem to right the ship.

Things are just weird in 2020, and nowhere is that truer than in the wide world of sports.

The coronavirus pandemic has given the 2020 sports world an enormous asterisk for the year, as leagues play abbreviated seasons, some with no fans in attendance, others with a few smatterings of socially distanced spectators.

And beyond that, a racial reckoning here in the United States has injected a social justice slant to many major sports.  Games are often played after a gesture of solidarity with people of color, or after protests similar to that which was made popular by former NFL player Colin Kaepernick.

In the National Football League, this has led to an extraordinary drop in ratings. 

“Pulling in 12.22 million viewers in the early metrics and 3.5 in the ratings between 7 -11 PM ET, last night’s big NFL game was down 17% in audience and 25% in the demo from the early numbers of last week’s SNF official season debut,” Deadline Hollywood reported. That hometown win on September 14, 2020 by the LA Rams over the Dallas Cowboys shifted up a bit to 18.94 million viewers and 6.2 ratings for the Comcast-owned network and the league in the final numbers.”

This stunning loss of interest has been ongoing for several years now, and does appear to directly correspond to the social justice initiative that have been introduced to the game.

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