Connect with us


Nike’s Kaepernick-centered anti-marketing campaign at odds with latest pro-cop apparel

Nike is playing you and everyone you know for fools – and getting away with it.

In the world of marketing, rule #2 is undoubtedly; controversy sells.

If you can get people talking about you, good or bad, high or low, that’s attention.  Attention is all these marketing directors are after.  Attention can be molded, shaped, weaponized, or otherwise carved into something, anything that can be used to push a product.

That’s why Nike’s choice to partner with controversial, anthem-kneeling athlete Colin Kaepernick was a no-brainer.  Not only would they get free advertising by annoying a wide swath of the nation, but Nike purists would be compelled to make purchases in order to signal both their virtue and their brand-loyalty.  It’s anti-marketing 101, and it works….far too well.

Trending: WILD PHOTOS: Massive Alligator Killed in SC Coughs Up Treasure Trove of Eaten Items

Now, in a nod to just how blatant the sneaker manufacturer’s moral flippancy can be, the brand signed a deal to create NYPD merchandise – even after spokesman Colin Kaepernick wore “pig cop” socks in a now infamous photo set from an NFL practice.

take our poll - story continues below

Is the Biden Administration Destroying Our Constitution?

  • Is the Biden Administration Destroying Our Constitution?  

  • This field is for validation purposes and should be left unchanged.
Completing this poll grants you access to Liberty Hub updates free of charge. You may opt out at anytime. You also agree to this site's Privacy Policy and Terms of Use.

The City of New York has struck a two-year deal with sportswear giant Nike to sell New York Police Department-branded items, even as Nike employs one of the nation’s most notorious cop-critics, Colin Kaepernick.

A city committee signed off on the deal which will return five percent of Nike’s sales of the NYC-branded items — such as the NYPD and FDNY logos — to New York’s tourism company, NYC & Company, according to the New York Post.

New York’s city hall claims that it will earn a guaranteed $20,000 a year from the NYPD merchandise.

Kaepernick also pushed the sportswear company to abandon plans for a sneaker featuring the Betsy Ross flag on the grounds that it was designed while slavery was occurring in the United States.


Save conservative media!

Become an insider!

Sign up for our free email newsletter, and we'll make sure to keep you in the loop.

You Might Like

Join the conversation!

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it, please mark it as spam. Thank you for partnering with us to maintain fruitful conversation.

You Might Like

WILD PHOTOS: Massive Alligator Killed in SC Coughs Up Treasure Trove of Eaten Items


Trump Snubs Matt Gaetz as Sex Trafficking Story Grows Wilder


Biden Calls Chip Manufacturers as Semiconductor Shortage Threatens America


Minneapolis Police Say Shooting Death of Unarmed Man was ‘Accidental’